The genius...

This time I will share with you a very interesting series of the BBC.
It's called "The Genius of Design" and tries to show us how the design changed us socially, economically and culturally from the everyday to the massive.

This first chapter introduces us to the world of design contrasting the beginning, where designer and manufacturer were the same person and the means of production were handmade, with today specializes in mass production and automated.

This series is very promising, because it has good archival material and "the opinion of major reference design," therefore the XX century as the century, as Dieter Rams or J Mays (Ford Global design chiefs)

Here, some of the objects that series use to illustrate us.


Soon am going to comment Chapter 2. See you.

Hello!

This time, I would like to share a set of print advertisements of pencils, pens and markers. Some of them very ingenious, some funny and some for vintage´s fans.

Lets Start with a work of Fisher Space Pen Co. They used as a reference an urban legend that tells the NASA spent millions in R & D (research and development) for a pen wich their astronauts can use in space.
With that myth behind, and with the heavy phrase "civilized space since 1968" Fisher shows a typical businessman, wearing suit and a hard look on his face, with a little detail, and it is not a man, but some alien with a Fisher's pen in his pocket's suit.
In my opinion, is a job with a very strong message and a good accomplishment.

The second work is a campaign of Pilot Pen Co. in conjunction with LEGO, which aims to promote a new product from Pilot Pen Co., a pen with extra-fine technology of 0.25 mm.

The result is a very nice series of posters, which you can see a different shape of LEGO in each of them, wearing one or more tattoos, done with that pen.

The third proposal is one of the most appealing, for an obvious reason, the Thai firm Prockey conducted a campaign to promote their resistant to sun and water markers, putting all the meat on the grill. And this last one is literal.

In the three compositions that comprise the campaign you can see a model, very relaxed on the beach, wearing her bikini painted on the body with durable ink markers. This means that the ink is actually resistant to the waves and sun.

This campaign has some controversy in some specialized forums regarding the use of women as objects to sell or even considers whether the campaign is really only emotive or positions the
product on the market.

Quizás quisiste decir: Some remarkables advertising

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traducción del español al inglés

Finally, a memory. About 66 years ago in the midst of World War II, the firm Eversharp used this context as a trigger. In the picture you can see a member of the Navy giving the "right gift" to his beloved.


Personally, the traditional BIC pen is within my heart. I purchase from a 5 pens, I always find some in a pocket in the most opportune time and I definitely feel more comfortable knowing that I carry one with me


And now the bonus track. Admire what a simple pen like this can do in the hands of an artist.


I hope you enjoyed it. See you at next post. Bye!